Serai is a luxury villa brand based in Goa that reimagines hospitality — not just offering stays, but helping travellers experience the city like locals. When the founder, an avid traveller himself, approached us, he had a clear vision: to create a brand that evoked the warm, nostalgic emotions tied to meaningful travel memories.

We built the identity around this feeling — using an iconic window-inspired mnemonic as a metaphor for memories, paired with a minimal sans-serif wordmark. The colour palette drew from nature’s elements — sunsets, forests, oceans — while the visual language combined premium finishes with hand-drawn accents, evoking travel keepsakes. The result? A brand that feels personal, emotive, and alive with the joy of exploration.