BBlunt has been a trusted name in Indian haircare since the early 2000s, known for salon-grade styling and expertise. In 2024, they partnered with us to launch their premium sub-brand, BBlunt Professionnel — a range rooted in science-backed formulations and made specifically for salon professionals across India.

We built the identity around keratin structures, referencing the Keraplex Pro™ range’s scientific core. Clean layouts, serif typography, and a minimal design ensured credibility, while a bold, holographic palette broke category codes and stood out instantly. From typography to packaging, every detail was designed to reflect salon authority with a premium, modern edge.