Gspoke (formerly G Design Lab) is the interior design arm of NCR real estate giant Gulshan Nagpal, built to transform luxury homes by The Gulshan Group into tailored, elegant spaces. But its existing identity didn’t reflect its bespoke nature. We stepped in to reimagine the brand — from strategy and naming to a new visual identity — rooted in the idea of being the key to a perfect-fit home.

We coined the name “Gspoke,” blending the legacy ‘G’ with a nod to bespoke design. A refined, minimal identity followed — elegant typography, a ‘G’ monogram reimagined as a key, and a neutral palette with gold accents. The result? A brand that rivals global design houses, brought to life across collaterals, including a standout custom hard hat.