In a saturated skincare market chasing trends, Alive + Well stood for something different — holistic wellness over quick fixes. Born out of the expertise of dermatologists at Alive Wellness Clinics, the brand had perfected its products and distribution, but needed a distinct identity to match its philosophy and stand out offline.

We helped the brand own the narrative of skin-well over skincare. Drawing from customer research and cultural insights, we built a visual identity that broke wellness clichés — pairing journaling-style doodles with soft pastels to evoke modern self-care, and balancing it with a bold wordmark and a versatile ambigram mnemonic. The result: packaging that pops off the shelf, and a brand that brings as much focus to the alive as the well.