Licious disrupted India’s food delivery space by doing what others didn’t — delivering fresh, high-quality meat to your doorstep. Following a rebrand that gave the brand a hearty, gregarious persona, they faced a new challenge: how to bring that personality alive in the digital space, after years of content driven primarily by product shoots.

That’s where we stepped in. From scroll-stopping content IPs and pun-filled video series to major campaign strategies like ‘All You Can Meat,’ we helped shape a bold, fresh digital identity tailored to new-gen consumers. As creative partners, we also took the brand offline — designing a distinctive visual identity for Licious’ exclusive outlets, extending the brand’s new language into the real world while giving the stores a personality of their own.